In this video, you're going to learn exactly how to set up your first Google Ad step by step. So let's dive right in and create our first Google ads campaign.
First, we're going to click on switch to expert mode so that we get full control over our new campaign. Then Google wants to give us some guidance for asking for our campaign goal. However, we're going to click on the create a campaign without a goals guidance.
By choosing this option. We keep full control over our campaign. Then we have to select a campaign type. In this video, we're going to create a search campaign using simple text ads. Those are the kinds of ads you see when you search for something on Google. Later in the video, we'll define exactly what search keywords we want our ad to show up for. Now we can determine what should happen when somebody clicks on our ad. As an example for this video, we're going to create ads for an online store that sells standing desks. So we want to get new visitors to our website. So we're going to type in the URL of our online store.
Then let's click continue. Now we have to define our general campaign settings that will apply to all of the ads inside of our new campaign. So let's give our campaign a name that reflects exactly what we are advertising. Then on the next step, we want to make sure to deselect display networks. This is really important so you don't waste money on useless clicks. You can leave the search network enabled if you want to, but I like to turn it off in the beginning. So my ads only show up on the standard Google search engine.
Then we're going to click on show more settings. Here you can define a start and end date for your campaign. So if you don't plan on regularly checking your Google Ads account, I recommend setting an end date so Google doesn't keep charging your credit card. If you forget to turn off your ads. If you only want your ad to show up at a specific time during the day, you can define your ad schedule here. Now let's move on to targeting and audiences. You want to make sure that your ads will only be seen by people who are your ideal customers. So let's click on Advanced Search to find the locations that we want to target. You can go really broad here or really narrow depending on your target audience. Let's say we ship our products only to the US so we're just going to select the United States and then click Save.
Then we're going to click on location options and change the target from presence or interest to presence. This will make sure that our ads will only be shown to people who are actually physically located in the United States. For languages. We're just going to select the language of our customers, which in our example is English. We're going to skip the audience tab because we don't have any audiences yet that we can remark on. So let's move on to budget and fitting. First, we have to decide on the currency that we want to use to pay for our advertising costs. And then we have to decide on our average daily budget. So let’s put our daily budget to 10 dollars.
This will tell Google that they're not allowed to spend more than $300 per month on this campaign 30 days in a month times $10 average daily budget, Google will then try to figure out the best time to show our ads. So sometimes it might spend more than $10 in one day, and sometimes it will be less than $10. But with the average daily budget as $10, we will make sure to not spend more than $300 in one month. Of course, later on, we can always come back to this campaign and change all the settings. Now let's look at fitting. Those settings will define how much you're willing to pay for one click on your ad, and also your bidding strategy.
If you want to know exactly how the Google Ads bidding system works, I highly recommend to watch my detailed Google Ads tutorial where I go a lot more in depth. I'll leave a link to that video down below in the video description. To start off this campaign. We're going to leave the focus on clicks instead of a maximum cost per click bid limits to $1.
I also recommend to set up conversion tracking using Google Analytics so later you can change your bidding strategy to maximize your conversions. I leave the tutorial in the video description that will show you exactly how to set up conversion tracking using Google Analytics. Then let's move on to ad extensions. ad extensions are very useful because they make your ad larger in size so it takes up more space in the Google search results. This usually results in a higher click through rate which also increases the quality score off your ad. Having a high quality score lowers the price that you have to pay for each click. So we definitely want to use ad extensions. For this campaign.
We're going to add four sitelink extensions that lead to different pages on our online store. We're also going to add some call ad extensions. Google will not always show all of your extensions, but you still should add them because if they are shown it will increase your click through rate because it takes up more real estate on Google. So let's now click on save and continue and move on to the next step. Now we are at the ad group level where we can define the search terms also called keywords that we want our ad to show up for.
I recommend to dedicate one ad group to one keyword group so that we can make our ads as relevant as possible for our keywords. This strategy will make sure that we get the highest quality score possible. So we get the best place on Google and pay as little as possible for our clicks.
So for example, in the first ad group, we're going to target the keyword standing desk. So that's what we're going to call our ad group. And then we're going to define our keyword match types, the keyword match types to find what combination of our keyword group standing desk will trigger our ad.
First we're going to use the exact match by putting brackets around our keyword so that whenever somebody exactly types in a standing desk, our ad can show up. Then we're also going to use the phrase match by putting quotation marks around our keyword. That way whenever somebody types in a phrase, including our keyword standing desk, our ad can also show up and then we're also going to use the so called modified broad match so that our ad will also show up when people use the word standing and the word desk in the phrase that they type in the search bar. If you want to learn more about keyword match types, then check out my complete Google Ads tutorial. You'll find the link in the video description below.
Now we are done setting up our first ad group so we can also start another ad group for a different keyword. Let's now go for the keyword height adjustable desk and we're going to use the same match types like before but now apply to the keyword height adjustable desk. You can continue this process until you've created ad groups for all the main keywords that you'd like to target.
However, later on, you can always come back and add more ad groups and keywords. Once finished, we're going to click on save and continue. So now we are at the ad level of our campaign. So this is where we create the actual ads for our ad groups, the ads that we're going to create here is exactly what people will see when they type in our targeted keywords that we have just defined.
So let's create our first ad for the keyword and ad group standing desk. We're going to add three headlines to our ad and we're going to make sure to include our keyword standing desk to make sure our ad is as relevant as possible to our target search term. The display path is what's shown to people when they see the ad, but it's not where people will go when they actually click on the ad. So we can also use this path to make our ad more relevant to our keyword.
So we're just going to type in standing hyphen desk, then for the ad description. We're also going to use our keyword once or twice, and we'll make sure to use up as many characters as we can. That's because we want our ads to take up as much real estate as possible to boost our click through rate. On the right side of the screen. You can also see a preview of what your ad currently looks like on mobile and on desktop.
You can now create more ads for the same keyword by clicking on done and create a next ad. I recommend to create three different ads per ad group to find the ad that works the best for your specific keyword. Then you can move on to the next ad group which in our example campaign here would be to create three different ads for the keyword height adjustable desk. Once you're done creating all the ads for your ad groups. Click Save and Continue. Google will now review your ads and activate them if everything is set up correctly.
If you want to see a more in depth video on Google ads, then make sure to watch my complete Google Ads tutorial that you see on screen now. Also, if you found this video helpful, I really appreciate it if you click that thumbs up button below the video that will really help me out a lot. Don't forget to subscribe to the channel and I look forward to seeing you in the next video.